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"Your Cover Letter: The Silent Assassin of Job Applications"

Sooooo you’re looking for a new job as a PADI Instructor or Divemaster? Where do you start? Job Boards? Social Media?

You find what looks like a dream job, you send your CV and Cover Letter that you have pre-written and sent to many others and hope for the best……

Then hear nothing….. so start the process all over again...

Cover Letters

Please stop being so Generic!

When I was 16, I applied for a job and in the “Skills and Attributes” Part of my CV I wrote I was a good whistler and a good ball thrower – The job was for a dog walker….(but yeah I got it) haha

Following that short lived career, before diving, I worked in Recruitment for 20 years - across multiple sectors, I have probably received over a million CV's and Cover letters - probably many more.

Most are so incredibly boring and to be honest, I don’t even really read them anymore; I skim read at best, as I already know what’s going to be in them:

· "I work well both independently and as part of a team."

· "I am highly motivated and ambitious."

· "I am excited about the opportunity to..."

· "I have excellent communication skills."

· "I am detail-oriented and organized."

· "I am a quick learner."

· "I am confident in my ability to..."

· "I am passionate about [industry/job]."

· "I believe my skills and experience make me a strong candidate for this position."

· "I am dedicated to achieving results."

· "I am eager to contribute my skills to..."

· "I am a problem-solver."

· "I have a strong work ethic."

· "I am adaptable and thrive in fast-paced environments."

· "I am excited to be part of a dynamic team."

· "I am seeking a challenging opportunity."

· "I am confident that my background aligns well with the requirements of the role."

Are you still reading? Or have you tuned out as well?

If you were genuinely all those things, I doubt you would be looking for a job, as no employer would ever let you go!

Change up what you are writing, standout from the “I work well alone and part of a team” Squad.

Have you looked at the dive centre that you are applying to? Their social media, Website, reviews etc?

Why not tailor your letter to them specifically?

Dear (get hiring managers name)

“From the moment I discovered (Dive Centre Manager), I knew I'd found my diving haven. As a passionate diving enthusiast, I love your reputation as a PADI 5 Star Instructor Development Centre. The commitment to excellence and the promise of top-tier instruction speaks volumes about your dedication to nurturing both skilled and responsible divers.

What truly warmed my sea-loving heart, however, were the raving reviews from your customers. They're not just words; they're a testament to the exceptional service and care you provide. I believe that customer experiences shape the essence of a diving journey, and your dedication to making those experiences extraordinary sets (dive centre name) apart.

Your social media is also a platform full of fun, professionalism, and information. Your posts not only showcase your expertise but also create a sense of community and excitement. The way you engage with your audience reflects a team that's not just passionate about diving, but also about sharing that passion with the world.

I've delved deep into my research about Phi Phi island, from its turquoise waters to vibrant marine life. It's more than a destination; and I would be truly grateful to live and work there”

As someone who values growth and learning, the opportunity to contribute to *dive centre name* legacy of excellence thrills me. My background as [Your Previous Roles and Experience] has not only honed my diving skills but also fostered a dedication to safety, personalized instruction, and the preservation of our oceans.

Enclosed is my resume, a snapshot of my diving journey, qualifications, and achievements. I'm eager to chat more about how I can become a part of the (Dive Centre name) family and contribute to your mission of creating well-rounded, passionate divers.

Thank you for considering my application. I can't wait to discuss how my passion aligns with your vision and explore how we can make waves together in the world of diving!


[Your Name]




Don’t be boring and write paragraph upon paragraph about why you’re great.

Then, send your application - and don't just wait to hear back - the next day, call them

Put your personality into it,

“ Hey (Hiring manager) I wanted to give you a call, as I sent my application yesterday and just wanted to tell you that I am super keen on your Dive Centre and position you have advertised – I appreciate you may have been inundated with applications, but I wanted to stand out and it’s always nice to put a voice to the name”

Be honest, show your personality, show your passion – what’s to lose?

Try be more creative - or even better, don't send one - just craft a nice email and attach your CV.

As a PADI 5 Star Instructor Development, we are super committed to helping PADI Professionals around the world progress and develop, if we can help in any way please do reach out to us and one of our team would be happy to help :-)

Emma Hudson

Dive Centre Manager - PADI Master Scuba Diver Trainer

PKT Diving

PADI 5 Star Instructor Development Centre

129 Moo.7, Phi Phi Island, Krabi 81000

Mobile - +66 96 949 3934

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